Uncovering hidden consumer truths: How advanced text analytics and immersive video helped a US snack brand

Chelsea Gibbons and Emily Hsiao

This paper explains how advanced text analytics and immersive video delivered actionable consumer intelligence in the United States for an up-and-coming snack brand, bare, in an evolving product category.

Introduction

This case study highlights how two distinct and developing technologies were uniquely combined to deliver actionable consumer intelligence for an up-and-coming snack brand, bare®, in an evolving product category.

The background

How can bare snacks differentiate itself in the marketplace?

bare provides simple snacks made from real fruit that is baked (never fried or freeze dried), preservative-free, and non-GMO. They are a start-up based in San Francisco, California that is growing quickly beyond their farmer's market roots. As their loyal following of Chipsters (what they lovingly call their audience) grows, bare is staying true to making simple snacks that...

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