Campaign details
Brand: UN WomenBrand Owner: UN Women EgyptLead Agency: FP7/CAI, Part of McCann WorldgroupContributing Agencies: UM7/CAIROCountry: EgyptIndustries: Charities & voluntary organisationsMedia Channels: Outdoor, out-of-home, Radio, TelevisionBudget: Up to 500k
Executive summary
As an objective, international development organisation, UN Women has pinpointed Egypt as one of the priority countries that is in dire need of change, when discussing the roles and equality of women in society. A mass awareness campaign was needed to rectify the perceived and accepted role of women, and a message that...