Campaign details
Brand: ÜlkerBrand owner: pladis GlobalEntrant company: Tribal Worldwide IstanbulIdea creation: Tribal Worldwide IstanbulMedia: Open, IstanbulMarket: TurkeySector: ConfectioneryMedia channels: Online video, Outdoor, out-of-home, Social media, Television, Word of mouth, influencersBudget: Up to 500k
Executive summary
Ulker Cikolatali Gofret, a 41-year-old chocolate-covered wafer brand that sells around 2m units per day in Turkey, broke 10-year sales records and brought new customers to the brand. The case demonstrates how a leader brand can act like a challenger to change the snacking game. It was...