Ukraine's Ministry of Finance: Securing a historic debt restructuring deal for Ukraine

Ukraine's Ministry of Finance, the Ukrainian State's Finance department, successfully secured a debt restructuring deal with the IMF, by launching a PR campaign that positioned the new Finance Ministry as a modern influence.

Campaign details

Advertiser: UKRAINE'S MINISTRY OF FINANCEAgency: APCO Worldwide

Summary

APCO provided strategic international communications counsel to Natalie Jaresko, Ukrainian Finance Minister, during months of critical negotiations which resulted in a major sovereign debt restructuring deal for Ukraine. We defined the campaign's strategy, narrative, key messages, built a network of influential third party allies and ensured that key messages reached top tier international media, key political audiences and financial markets. We created an international chorus of supportive voices that played a key role in securing an agreement.

The Challenge

Natalie Jaresko was appointed Ukrainian Minister of Finance...

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