UK Government: The Missing Millions - Giving Expats Their Voice
Campaign details
Brand: UK GovernmentAgency: Ogilvy & MatherAdvertiser: Cabinet OfficeCountry: United Kingdom
Campaign Background & Summary
- Before the campaign: with the 2015 general election approaching, fewer than 1% of British expats were registered to vote – a shockingly low figure that had scarcely changed since 1985 when expats were first allowed to vote in UK elections.
- Competitor: the "Can't Be Bothered Party" – expats are one of the most severely underrepresented groups in the ranks of British non-voters. Nonvoting is a growing problem...