UHP: First Step to Livelihood
Hope Binay, Veron Agustin and Tin Te
Campaign details
Brand owner: UnilabAgency: Starcom Mediavest GroupBrand: UHPCountry: PhilippinesChannels used: Events and experiential, Word of mouth and viralMedia budget: Up to 500k
Executive summary
How do you convince the average Filipino mum to buy healthcare products for her family when she struggles to buy food on her meagre household budget? Getting Filipino mums to buy UHP products was the task – helping them better their lives became UHP's priority.
United Home Products (UHP) needed to stand...