UHP: First Step to Livelihood

This case study describes how United Home Products (UHP), the healthcare brand, sought to increase market share in the Philippines.

UHP: First Step to Livelihood

Hope Binay, Veron Agustin and Tin Te

Campaign details

Brand owner: UnilabAgency: Starcom Mediavest GroupBrand: UHPCountry: PhilippinesChannels used: Events and experiential, Word of mouth and viralMedia budget: Up to 500k

Executive summary

How do you convince the average Filipino mum to buy healthcare products for her family when she struggles to buy food on her meagre household budget? Getting Filipino mums to buy UHP products was the task – helping them better their lives became UHP's priority.

United Home Products (UHP) needed to stand...

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