Campaign details
Brand: U by KotexBrand owner: Kimberly ClarkAgency: Mindshare New YorkMarket: United StatesIndustries: Feminine hygieneMedia channels: Programmatic displayBudget: Up to 500k
Executive summary
Seventy-three percent of Americans support the Black Lives Matter (BLM) movement. Yet stories about BLM, the murder of George Floyd, and the everyday experiences of Black people are regularly (if unintentionally) censored in the media.
Advertisers use keyword exclusion lists to ensure their brands don't appear alongside content that doesn't align with their values, or where ads may seem out of place. This...