Global TV budgets have returned to growth for the first time since February 2019, according to data from WARC's latest Global Marketing Index (GMI).
Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value of 50.0 indicates no change, below 50.0 indicates decline and above 50.0 indicates growth.
The upheaval of 2020 pushed all media budgets into decline in April, though the situation began to improve in June. Mobile and digital budgets returned to expansion in August and TV is...