TV adverts, materialism, and children’s self-esteem: The role of socio-economic status

Agnes Nairn and Suzanna J. Opree

Levels of debt and poor mental health are at an all-time high among UK families, while the gap between rich and poor has also widened.

Introduction

As Kasser and Linn (2016) and Richins (2017) have noted, the vast majority of materialism research has been conducted within economically developed capitalist Western societies. This research is no different. However, while previous research has built on the premise that the wealthy living conditions in these countries allow individuals to consume copious amounts of products and services in pursuit of happiness and success, this research builds on the observation that this may be true for some, but not all people within affluent societies. More specifically, it focusses on the context of the United Kingdom. Income inequality in the United...

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