Tulipán: The consent pack

Tulipán, a condom brand, developed a new packaging that not only needed consent in order to be opened, but also drove awareness for sexual violence in Argentina, as well as sales for the brand.

Campaign details

Brand: TulipánLead agency: BBDO ArgentinaRegion: LATAM

Strategy

Objective

People today are talking about serious and relevant issues such as gender violence and sex-related assault. Movements like #NoEsNo (No Means No) are trying to help by exposing these kinds of acts.

We understand that the best way to fight against gender violence is through education. That is why we wanted to convey this message: Sex is a decision made by two people. If there is consent, there is respect and pleasure. This message might seem obvious, but yet it is not.

We turned our...

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