TUI UK: Engagement Warehouse & Behavioural Conversion Programme

This Creatormail email campaign for TUI UK, a travel firm, won best data strategy and a Gold award at the 2010 DMA Awards.

TUI UK: Engagement Warehouse & Behavioural Conversion Programme

CREATORMAIL

JUDGE'S COMMENT:

"This campaign featured a creative use of data collection, usage and execution across multiple digital and offline platforms to personalise content and messaging to deliver excellent results. It truly showed the power of use of cross-media data."

John Wallinger, The Marketing Planning Practice

THE TEAM

Mark Brennan

Louise Kendall

Dinesh Hirani

Jeremy Gidley

Nigel Buisson

Krishna Hunagund

Adrian Maguire

Dan Ridler

CLIENT • Till UK

WHAT IS WONDERFUL ABOUT THIS WORK?• We've unlocked pre -purchase behavioural opportunities and re-ignited lost engagement profitably. Visual creativity is driven by...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands