Summary
In April 2018 the headlines were full of TSB's IT migration crisis that saw millions of customers without access to their money and five years of brand-building go up in smoke.
Basis helped TSB to realign its business and brand around customer needs by shining a light on people's true relationship with money. The impact of the insight has been deeper than client or agency could have imagined.
It led directly to a bold new business purpose: 'Money Confidence, for everyone, everyday'; and TSB has placed the customer at the heart of everything it does, because a...