This is the first time in history that Mars Wrigley has assigned a dedicated team to focus on foresight. It created this capability because of a business-wide transformation—a transformation that was well underway before the pandemic. However, the need for foresight, the power of it, was proved by 2020.
It started with curiosity
In January of 2020, I joined a team of passionate trend hunters, from around the world within Mars,to transform how the business turned foresight into action. This wasn't a group assigned to look at foresight. In fact, the group consisted of...