Campaign details
Brand: TRESemméBrand owner: UnileverEntrant company: Mindshare, ColomboMarket: Sri LankaSector: Hair careMedia channels: Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: No budget
Executive summary
TRESemmé targeted a niche market of upper income females aged 20 to 50 years in urban Sri Lanka with the objective of winning over users of mass market shampoo users to the category of a 'premium hair care consumer'. This was to be achieved by highlighting TRESemmé products as the premium hair care solution and showcasing the Brand's...