Trans Lifeline: We see us

Trans Lifeline, a support hotline for transgender people, raised awareness and funds for the hotline with its campaign #WeSeeUs in the US.

Executive Summary

This is how a small but powerful hotline met the moment of trans isolation and liberation at the height of the pandemic, by celebrating the community mantra: We See Us. Everything about #WeSeells was grassroots and organic, with no paid dollars behind the efforts.

Trans Lifeline was able to raise almost $40K in the first week, going on to surpass their 2020 fundraising goal of $2.2 million by an additional 50% (totaling $4 million at year end).

thanks to provocatively capturing a compelling truth about what it is to be human with a growing captive audience....

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