Executive Summary
This is how a small but powerful hotline met the moment of trans isolation and liberation at the height of the pandemic, by celebrating the community mantra: We See Us. Everything about #WeSeells was grassroots and organic, with no paid dollars behind the efforts.
Trans Lifeline was able to raise almost $40K in the first week, going on to surpass their 2020 fundraising goal of $2.2 million by an additional 50% (totaling $4 million at year end).
thanks to provocatively capturing a compelling truth about what it is to be human with a growing captive audience....