Agency: GJP Advertising |
TradeFreedom – Repositioning
Winner: Off to a Good Start - Bronze
EXECUTIVE SUMMARY
Business Results Period (Consectuive Months): January 2006–May 2006
Start of Advertising/Communication Effort: January 2006
Base Period for Comparison: 2005
“In an industry fast becoming commoditized, with pricing, technology and service fast becoming equivalent, TradeFreedom must begin positioning for the long term, as a unique answer to our target market's online trading needs”
Jay Ferst, CEO TradeFreedom, June 2005
Imagine trying to convince people to switch online brokerage service to an independent Canadian company. That is what TradeFreedom faced in 2006. Its niche in...