Toyota Hybrid: Transparent test drive

This case study describes how Toyota Hybrid, a car brand in Finland, used an in-car device to bring potential customers into the showroom and away from purely online research.

Toyota Hybrid: Transparent test drive

Kauko Kyyrö, Patrik Liljeback, Nazzareno Sifo, Ville Lempiäinen, Tero Perttula and Jussi Lehtinen

Campaign details

Brand owner: Toyota Auto FinlandLead agency: Lahtinen Mantere Saatchi & SaatchiBrand: Toyota HybridCountry: FinlandIndustry Eco, hybrid, electric carsChannels used: Internet - display, Internet - general, Internet - search, Online video, Print - general, unspecified, Social media, TelevisionMedia budget: Up to $500k

Executive Summary

New customer behaviour tends to buyers seeking information about cars online rather than by visiting dealerships: in a short periodin 2014 the overall customer...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands