Campaign details
Brand: ToyotaBrand owner: Purdy MotorAgency: Garnier BBDOMarket: Costa Rica
Market background
Global industry leader Toyota has for many years offered a variety of car models embodying its principles of safety, usability, durability and quality. In Costa Rica, Purdy – the only authorized Toyota distributor in the country – shared the brand’s commitment to offering sustainable mobility solutions.
Due to this commitment, the two were the first to promote and venture into hybrid technology in the country: for more than 10 years, they tried to position this tech as the perfect option...