Campaign details
Brand: Tourism New ZealandBrand owner: Government of New ZealandEntrant company: Special AucklandIdea creation: Special Auckland / Special SydneyMarket: Global, New ZealandSector: Destinations and locationsMedia channels: Content marketing, Cinema, Online video, Outdoor,out-of-home, Programmatic display, Search marketing, Social media, Television, Word of mouth,influencersBudget: 3 - 5 million
Executive summary
Inbound international tourism contributes more than $17bn to New Zealand's economy annually, making up the lion's share of the 10% of national GDP tourism accounts for and 200,000 jobs the industry supports. For more than two...