Top advertisers & product categories in markets worldwide
The top advertisers and product categories give an overview on the nature of advertising markets. This review of the top ten advertisers and categories in the world's ten largest advertising markets shows that despite similarities, national markets remain distinctive.
In the past this section has concentrated on adspend. In this issue, the focus moves to the top advertisers and advertising categories in the world's largest advertising markets. The top ten advertisers and categories for each of the top ten advertising markets are presented below. The tables show that although the types of...