Tooheys New: The official currency of the beer economy
Neal FairfieldSaatchi & Saatchi Australia
With thanks to: Backy, Bowman, John, Pete & James. Alex, Chris, JTI, Brendan & everyone else at S&S. John, Ben, Todd, Anna, Noush & all the rest of the Lion Nathan team. Everyone involved at Zenith Optimedia, Momentum & Holler. Thank you.
SYNOPSIS
In an age where premium and ‘step up’ beers are experiencing unprecedented growth in popularity, mainstream beers like Tooheys New were fast becoming out of date and undervalued.
Tooheys New was becoming the beer you drank by yourself at home or secretly...