Tommee Tippee: A parenting site that doesn't tell you how to raise your kids
Agency: MRM Meteorite
The brief was a global website re-design that aligned with Tommee Tippee's new brand strategy: Parent On. It wanted to create a site that felt different, that didn't 'sell sell sell' baby products or lecture new parents with patronising advice. It wanted somewhere new parents felt totally comfortable and supported.
Strategy
Parents know how it feels when the 'helpful advice' starts flooding in.
'When I had mine I did this.' Or what about 'When I had mine I did that', 'Ooh, no, I...