Campaign details
Brand: Tochka BankBrand owner: QIWI BankEntrant company: Voskhod, EkaterinburgMarket: RussiaSector: BanksMedia channels: Competitions & contests, Events & experiential, Online display, Online video, Social media, Television, Websites & micrositesBudget: Up to 500k
Executive summary
Russian entrepreneurs are sick and tired of all the empty promises, lack of government support, corruption and constantly-changing legislation. They are not waiting for changes anymore. They're creating them, right in their own workplaces.
Tochka, a bank for entrepreneurs, wanted to gather them together, and start a creative rebellion.
In a country,...