Tochka Bank: All at once

Tochka, a national Russian bank for entrepreneurs, created a music video to promote its services in Russia.

Campaign details

Brand: Tochka BankBrand owner: Qiwi BankEntrant company: Voskhod, EkaterinburgMarket: Russian FederationSector: BanksMedia channels: Online video, Public relations, Social mediaBudget: 500k - 1 million

Executive summary

An unstable economy, constantly-changing legislation, corruption, and pressure from monopolies force Russian entrepreneurs to survive on their own.

Tochka – a bank for entrepreneurs – believes that together we can make things right.

To support and inspire small business, Tochka made a music video that portrayed the Russian business market as a gypsy market – with all its absurdity, tumultuousness...

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