Campaign details
Brand: Tochka BankBrand owner: Qiwi BankEntrant company: Voskhod, EkaterinburgMarket: Russian FederationSector: BanksMedia channels: Online video, Public relations, Social mediaBudget: 500k - 1 million
Executive summary
An unstable economy, constantly-changing legislation, corruption, and pressure from monopolies force Russian entrepreneurs to survive on their own.
Tochka – a bank for entrepreneurs – believes that together we can make things right.
To support and inspire small business, Tochka made a music video that portrayed the Russian business market as a gypsy market – with all its absurdity, tumultuousness...