What could politics learn from brands?
Leendert de Voogd
Like most businesses, political players want to increase their slice of the available market – and like most businesses, they can only do so through proper, contextual understanding.
The primary concern of most political research isn't just to predict the result of elections. It's to provide insights that have the power to influence those results. And doing so requires more than a simple snapshot of the way people think they will vote come election day.
Like any brand, political players operate in a dynamic, fast-changing environment where it's vital to look...