On trade, tea and TVs: The key to Myanmar’s consumer market

This brief article gives a top-line overview of the country of Myanmar and the consumer lives of its people.

On trade, tea and TVs: The key to Myanmar's consumer market

Jason Copland

What do you do with a country that is a veritable jewellery shop of precious minerals, which will enjoy a glittering future after recently opening up its markets to international trade, but where most of the population lives in relative poverty?

Dozens of consumer brands have approached us since Myanmar threw open its market gates last year, eager to promote their products to this exciting new demographic, but unsure about a culture that has remained isolated from the world for so long.

Our response was to create...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands