Tips and tricks of Snapchat audience engagement
Geoffrey Precourt Warc
Technology is grounded in data, and Imran Khan – Chief Strategy Office at Snap Inc., the parent company of messaging app Snapchat – brought a passel of factoids to the stage of the Interactive Advertising Bureau's (IAB) 2017 Annual Leadership Meeting (ALM).
His data-driven insights included:- "The golden era of the personal computer was between 1980 and 2010", with PC shipments reaching their peak in 2010, when 350 million were shipped.
- The iPhone came to market in 2007 and, a year-and-a-half later, began to grab growth from the...