Campaign details
Brand: TinkiesAdvertiser: Hello SqaureCountry: South Africa
Strategy
Objective
Tinkies - A nostalgic cake treat needed to launch it's fun innovative new Half & Half flavour variant into the market - a mash-up of favourite Tinkies variants into one! Strawberry & vanilla sponge cake with a creamy strawberry centre and another, chocolate & vanilla sponge cake with a creamy chocolate centre.
Currently, the Baked Treats Category is driven by indulgence, flavours, textures and formats. (Mintel 2017)
Aim: Drive growth, awareness, trial and market share.
Target Audience
Target Market Group = TMG
Core Audience:
- Tweens,...