Times of India: MaskIndia

Times of India, an Indian newspaper, launched a campaign in India to spread accurate information about masks during the Covid-19 pandemic.

Campaign details

Brand: Times of IndiaBrand owner: The Times GroupEntrant company: Wunderman Thompson, GurgaonIdea creation: Wunderman Thompson, Gurgaon / Times Of India, GurugramMedia: Times Of India, GurugramPR: Times Of India, GurugramMarket: AsiaSector: NewspapersMedia channels: Newspapers, Outdoor, out-of-home, Public relations,Radio & audio, Social media, Television, Websites & micrositesBudget: Up to 500k

Executive summary

This was March 2020.

COVID-19 had created mayhem. No one knew how to deal with this new virus. Widespread misinformation, fake news, constantly changing public health advisories created panic,...

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