Times Of India: Lost Votes

Times of India, an Indian English-language newspaper, launched the Lost Votes campaign in India to increase readership among young readers.

Campaign details

Brand: Times Of IndiaBrand owner: The Times GroupEntrant company: Wunderman Thompson, GurgaonIdea creation: Wunderman Thompson, Gurgaon / Times Of India, GurugramMedia: Times Of India, GurugramPR: Times Of India, GurugramMarket: IndiaSector: NewspapersMedia channels: Events & experiential, Newspapers, Online video, Outdoor, out-of-home, Public relations, Radio & audio, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

The Times of India's Lost Votes campaign championed the cause of young people who get marginalized in the democracy simply because they exercise their...

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