Time to act on Pinterest
Hannah Mirza
Background
Everyone is talking about Pinterest right now and with its growing user base, brands are wondering if this is the next social platform for which they need to start preparing a strategy. With new look profile pages rolled out at SXSW, reminiscent of Facebook timeline, it's certainly getting a lot of press.
What Pinterest is can be deciphered in the name: a digital pin board where you can create page "boards" related to your interest categories. With early adopters flocking from interest areas such as Arts, Design, Architecture, Crafts, Food &...