Thunderclap: The world's first crowdspeaking platform

This case study explains the concept of Thunderclap, a social media tool which allows people to spread messages through grassroots supporters, including three brand examples.

Thunderclap: The World's First Crowdspeaking Platform

Agency: Droga5 New YorkAdvertiser: De-DeBrand: ThunderclapCountry: USA

Objectives

Thunderclap is built on the premise that while social media is an easy way to say something, it's difficult to be truly heard. The platform has its origin in the Occupy Wall Street movement, and was inspired by the "human megaphone" tactic employed by protestors. Thunderclap was created to serve as the online version of the "human megaphone."

Powered by the crowd, Thunderclap is revolutionizing how people raise awareness, much like Kickstarter did for fundraising. The platform has been...

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