Thomson Holidays interiors design

This case study reveals how the launch of UK travel agent Thomson Holidays 'Holiday Design Store' increased turnover by creating a connected, technology-driven retail environment.

Thomson Holidays interiors design

2020

Executive summary

Travel agents were one of the first retailers to feel the impact of the advent of the Internet and have had to be quick to innovate in order to thrive. Now omni-channel retailing is becoming crucial to consumers, Thomson Holidays decided they needed to standout against their competitors by creating a truly memorable experience.

The Holiday Design Store concept represents a completely new format for travel agents, breaking the tradition of paper brochures and sales associates behind desks. We collaborated to create a connected environment that suits both the client and their customers....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands