Campaign details
Brand: ThermosBrand owner: ThermosLead agency: McCann Worldgroup JapanCountry: JapanIndustries: SundriesMedia channels: Cinema, Content marketing, Outdoor, out-of-home, Radio & audio, Social media, Television, Websites & micrositesBudget: 5 - 10 million
Executive summary
This is about how Thermos, a beverage and food container brand in Japan, challenged conventional advertising by creating authentic branded content in the form of seven mini docu-series, all relevant to the seasonal changes in Japan, to celebrate both the beauty of temperature and Japanese culture.
Temperatures and seasonal changes have been deep...