thebar.com - Diageo: How to make a number one ranking website
Agency: TMW Unlimited
thebar.com is the cocktail recipe site from Diageo, with planned, created, optimised and distributed content to inspire users. As a result Diageo increased SEO visits, improved organic search visibility and rankings for generic 'cocktail recipe' searches and became the category leader - all in just two years.
Strategy
To attract relevant audiences at the right time through search and content, traditional SEO techniques were not enough.
The user-centric SEO strategy included all best-practice elements: keyword optimisation, ongoing content planning and development, influencer outreach and...