The University of Engineering and Technology: Potable Water Generator

This campaign boosted admissions at a Peruvian engineering university with an innovative billboard.

The University of Engineering and Technology: Potable water generator

Agency: FCB Mayo LimaAdvertiser: The University of Engineering and TechnologyBrand: The University of Engineering and TechnologyCountry: Peru

Objectives

In Lima – Peru, the potential market for universities for ABC segments is only 3.2% of the whole population(1). Only 39% of teens between 15 and 18 are looking forward to study in the university.(2)

(1) Source: Instituto Nacional de Estadistica e Informática (INEI) Lima Perú (National Institute of Stadistic & Informatic Lima Peru)

In this small percentage of population, Engineer is just...

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