Advertiser: The Sun - News UKAgency: Wunderman UK: Part of Pulse CreativeCountry: United Kingdom
Objectives
This story outlines how a unique, data-driven insight helped foster a creative proposition that successfully connected with our audience, despite a significant customer barrier.
In the UK, football is a way of life. Fans are devoted, fanatical and unswervingly loyal to their clubs.
Every year, The Sun, Britain’s most popular newspaper, runs one of the biggest fantasy football competitions in the UK – Dream Team, which allows fans to build a fantasy team from players across the Premier League. Fans...