The Snowdon Trust
Agency: Elmwood
Executive summary
Not all charities are created equal. But we're helping to level the playing field.
Founded in 1981 by Lord Snowdon, The Snowdon Trust offers grants and bursaries to help students with disabilities access higher education. The charity suffered from low awareness and confusion over its purpose and was struggling to be heard in the crowded and highly competitive world of charity marketing.
Donations had began to stagnate, and the Trust found itself in the position where it was giving out more in grants than it was receiving in donations.
In providing clarity...