The Skittles Holiday Pawn Shop

This case study describes how Skittles, a confectionery brand, created a successful holiday campaign in Canada through a pop up store.

The Skittles HolidayPawn Shop

Agency: BBDO

Case overview

This case demonstrates how Skittles was able to create one of Canada's most successful holiday programs with a fraction of the budget most brands commit to the holiday season – and even technically started it the day after Christmas. The holiday season is the most competitive, costly and crowded time of year for both brands and consumers in Canada. The Skittles Holiday Pawn Shop not only broke through all this seasonal clutter to generate incredible earned media, it helped Skittles sell more at a time of year when the brand usually...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands