The Samaritans Hong Kong: Talk Saves Lives

This case study explains how The Samaritans, a charity which provides a helpline for emotional support to help stop suicide, used print and outdoor ads to increase calls and reduce suicides in Hong Kong.

Advertiser: The Samaritans Hong KongAgency: Young&Rubicam ShanghaiCountry: Hong Kong

Objectives

The Samaritans are in the business of saving lives

The Samaritans have since 1974 in Hong Kong, provided support via a 24-hour call service. Talking issues through with a non-judgmental person has been proven to help alleviate distress and in many cases, save lives.

Hong Kong’s high suicide rate means that this service is vital

Hong Kong suicide rate is above that of comparable OECD countries and has historically been linked to factors like economic change. Importantly talking can save lives.

International studies* about the...

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