The Royal British Legion: Fortune Favours the Brave
Principal author Alison Hoad, RKCR/Y&R Contributing authors: Heather Griffiths and Francesca Miles, RKCR/Y&R
Executive Summary
They say that fortune favours the brave.
2014, the WWI Centenary, was a big year for The Royal British Legion. How many organisations would have been brave enough to re-brand at such a pivotal time?
Yet when people understand that RBL is as concerned with the welfare of today's armed forces as with Remembrance of yesterday's, they are significantlymore likely to give....