The Prince's Trust: #MyBigIdea
Jo Birch
Campaign details
Brand owner: The Prince's TrustLead agency: NonsenseBrand: The Prince's TrustCountry: United KingdomIndustry: Charities and voluntary organisationsChannels used: Content marketing, Earned media, buzz, Internet - display, Internet - microsites, Internet - search, Online video, Social mediaMedia budget: Up to 500k
Executive summary
This case study tells the story of how the Prince's Trust charity challenged its traditional ways of working to embrace a disruptive content-led social-media campaign and engage unemployed young Britons with its Enterprise programme.
The Trust's disadvantaged audience...