The playmaker: Gerald E. Johnson II and brand-building at the American Heart Association
John Patrick Pullen
From Nabisco to Dr Pepper to ConAgra and beyond, Gerald E. Johnson II has made a career as a brand-building team player. Now with the American Heart Association, he's playing a do-or-die game.
Humble people typically come from unassuming places.
For instance, ask Gerald E. Johnson II where he began his long, successful career in advertising, and he points to somewhere far away from magazine spreads and 30-second spots.
He describes a young boy hanging out with his friends on...