The ODEON campaign

UK cinema company ODEON broadened its audience thanks to machine-learning technology that allowed it to effectively geo-fence its communication.

Campaign details

Brand: ODEONAgency: iotecMarket: UK

Challenge and business objectives

ODEON tasked iotec with finding the right type of new customer within a very short period of time. The overall objective was to increase online ticket sales and achieve the ROI target within a two-week timeframe.

iotec built a machine-learning signature based on the customers of similar films and used location data to geo-fence specific catchment areas. Rather than remaining static, the signature adapted and responded to the engagement it received from ODEON customers.

The efficient, fast-track approach saved ODEON two weeks of learning without...

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