The next big(ger) screen: A shift toward phablets

This report studies how the successful emergence of phablets - large smartphones that blur the line between smartphones and tablets - is changing the smart device market.

  • The first-ever phablet, the Samsung Galaxy Note, was only launched in 2011, but in 2014 10 phablets were released and by summer 2015 phablets accounted for 13.7% of all Android+ phones.
  • The key selling point of phablets is the screen size, with 50% of owners listing this as one of their top three reasons for purchase - compared with only 11-12% who said brand or operating system - and are more likely to use their device for media consumption and shopping than other smartphone owners.
  • Marketers should focus on three groups to capitalise on the growing phablet market:...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands