The New Zealand Heart Foundation: Time Attack

This case study shows how The Heart Foundation, a heart disease research foundation, raised awareness about the symptoms of heart attacks in New Zealand, by gamifying the experience on social media.

Campaign details

Brand: The New Zealand Heart FoundationBrand Owner: The New Zealand Heart FoundationLead Agency: Barnes, Catmur & Friends DentsuCountry: New ZealandIndustries: Charities & voluntary organisationsMedia Channels: Games & competitions, Social media, Word of mouth, advocacyBudget: Up to 500k

Executive Summary

Can an online game save your life?

Heart disease is New Zealand's biggest killer. Every year, thousands of lives are taken unnecessarily because people don't know the real symptoms of a heart attack and wait too long to get help. The Heart Foundation needed to fight...

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