Campaign details
Brand: The New Zealand Heart FoundationBrand Owner: The New Zealand Heart FoundationLead Agency: Barnes, Catmur & Friends DentsuCountry: New ZealandIndustries: Charities & voluntary organisationsMedia Channels: Games & competitions, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive Summary
Can an online game save your life?
Heart disease is New Zealand's biggest killer. Every year, thousands of lives are taken unnecessarily because people don't know the real symptoms of a heart attack and wait too long to get help. The Heart Foundation needed to fight...