The New Zealand Heart Foundation: The Heart Attack Act

This case study shows how The Heart Foundation, a heart disease organisation, successfully changed New Zealander's behaviours towards heart attacks using an effective TV ad campaign.

Campaign details

Brand: The New Zealand Heart FoundationBrand Owner: The New Zealand Heart FoundationLead Agency: Barnes, Catmur & Friends DentsuContributing Agency: Flying FishCountry: New ZealandIndustries: Public healthMedia Channels: Direct marketing, Online display, Outdoor, out-of-home, Radio, Social media, TelevisionBudget: Up to 500k

Executive Summary

Reading this could save your life

Do you feel okay while reading this? Perhaps short of breath, or fatigued? A dull pain in your shoulder? Like scores of New Zealanders every day, you might be having a fatal heart attack and not...

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