The new physical shopping experience: lessons from MediaMarktSaturn and Eight Inc

Jo Bowman

Bricks-and-mortar stores are being re-imagined as price and assortment are no longer enough to guarantee footfall.

The electronics retailer MediaMarktSaturn is using in-store robots, augmented reality and artificial intelligence to give staff and consumers a taste of the future of shopping – and the best of the online and offline worlds. It's all a far cry from where the company was just six years ago, when it was hoping not to be too badly affected by the consumer drift to online shopping.

"Think about it," said Martin Wild, chief digital officer at MediaMarktSaturn. "Selling consumer electronics and we didn't have an online business!"

He told the Shoptalk Europe conference (Copenhagen, October 2017) that when it had...

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