The new face of private label: Global market trends to 2018 – executive briefing

This report discusses the growth in private label brands, identifying types of products and market drivers, and giving an overview of private label penetration globally.
Market drivers include development of products, the economic downturn, changes in retail infrastructure, and consumers' search for value. Private label brands have had little impact so far in emerging markets, but this is predicted to change as retail networks consolidate....

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