Campaign details
Brand: The MickBrand Owner: FOX Broadcasting CompanyLead Agency: 360iContributing Agencies: 360iCountry: North AmericaIndustries: TV channels, services, programmesMedia Channels: Integrated, Online video, Outdoor, out-of-home, Print - general, Radio, Search marketing, Social media, TelevisionBudget: 5 - 10 million
Executive Summary
The Mick is a new FOX comedy, starring Kaitlin Olson (It's Always Sunny in Philadelphia) as Mackenzie "Mickey" Murphy, an irresponsible alcoholic hustler who assumes guardianship over her sister's kids.
With the holidays on our heels, what better way to stand out among the masses...